Job Description

We are looking for someone to launch and co-ordinate all marketing campaigns from start to finish. You will be forward thinking, creative, enthusiastic and positive with plenty of initiative and drive. We need someone who is able to multi-task with exceptional attention to detail at all times. You will have strong communication skills to enable you to build rapport and relationships between colleagues, management and clients.

Main Roles and Responsibilities:

·Develop and co-ordinate standard and custom lead generation and marketing initiatives to support the sales team
·Work closely with Field Sales and Internal Sales to ensure appropriate lead follow up occurs
·The coordination and management of events and exhibitions
·Oversee production of visual and written communications including leaflets, press releases, presentations, trade stands, multi media materials, etc. Liaison with users, designers, printers, media and other external organisations.
·Delivery of direct and online marketing campaigns using the CRM system (Maximiser)
·Maintaining and updating the company web site
·Keeping yourself ahead of the game where Social Media and other online marketing tools are concerned
·Assisting with the delivery of the company brand internally and externally
·Manage agreed budgets for allocated activities
·Manage outside agencies where appropriate
·Provide tracking and measurement analysis using existing CRM systems
·Performing customer surveys
·Writing press releases, articles and newsletters
·Organising and attending trade shows
·Liaising with the trade press and PR agencies where required
·Work closely with senior management to ensure all programmes and campaigns support and enhance the brand
·Formulating quality relationships with all customers, existing and lapsed as well as generating new business relationships and following up leads from website, exhibitions etc
·Maintain the integrity of the Company at all times.
·To undertake other marketing and promotional activity as required.